Slow down

In the past we have had many government funded campaigns to reduce your speed whilst driving, each one has focused on some aspect of speeding that may tempt BMW drivers to slow down to just above the speed limit.

We have the foolspeed campaign highlighting the risks of not being able to slow down when someone leaps out in front of your car. BMW drivers care not a jot, except for having to turn on their wipers a little

More recently I noticed an attack on the wallet. If you slow down you will save fuel (and hence cash). Again this is doomed to failure If you are able to afford a BMW, and indeed foolish enough to part with the cash to own you, you are unconcerned where you money goes.

Now I have thought of a campaign that will get to the mindset of the BMW driver, and more importantly the mindset of the average driver, especially as this can be directed at said BMW drivers.

Slow down, it'll piss of the driver of the cars behind you.

See clearly this is a winner as nothing excites us more that annoying anyone we can, and in particular that git in his Beemer who seems hell bent on driving his car into your boot.

So there you have it a real reason to slow down